The Dürr Group: Global Footprint, Local Service
October 3, 2014
Mr. Dieter added, “Our most recent breakthrough technology is called the EcoDry Scrubber. This innovative paint booth system for the automotive industry has reduced energy consumption by around 60%. Before the EcoDry Scrubber, the painting process for 250,000 cars required as much energy as a German city of 50,000 people.” Added Mr. Dieter, “This proved to be a game changer in the industry.”
The second success factor is Dürr’s global footprint, with 8,200 employees in 26 countries. This footprint leads to the third success pillar: providing local service and customer proximity around the world. This allows for on-the-ground customer service and responsiveness to changes in local industry needs.
The final pillar is an integrated IT and business process model, fostering collaboration and communication across cultures and languages throughout the whole group. This model makes Dürr’s global footprint cohesive, and allows true collaboration for an improved set of products and services.
“Global processes make our employee team part of the global industry. Our 345 Brazilian employees interact with partners around the world. They’re part of the global game,” said Mr. Dieter.
Dürr has experienced remarkable growth, more than doubling in size over the past five years from Euro 1.1 billion in 2009 to Euro 2.4 billion in 2013.
This growth has coincided with growing environmental concerns. Air pollution from industrial process is a key target for Dürr, and is a projected area of growth for Brazil. “There are strict environmental protection laws in Brazil, as in most of the world. But they are under-enforced,” said Mr. Dieter. “We want to help support environmental protections, and hope the government will take action in greater enforcement.”
This November 27th, Dürr is celebrating its 50th anniversary in Brazil, with an event in São Paulo to showcase their commitment to the Brazilian market that has been an important contributor of the company’s growth.
Since its inception in 1895, the Dürr Group has grown to a world leader in systems, services, and products for the supply-end of auto, aviation, machinery and chemical industries, particularly in the paint-shop sector. This family business began its global expansion with Volkswagen’s production in Brazil, launching with entrepreneurial zeal into the Brazilian automotive industry in 1964.
Four pillars contribute to Dürr’s success. The first, explains CEO Ralf Dieter, is innovation. Today Dürr spends double on research and development as compared to seven years ago. Innovation is a value in the German mindset: creating something new to differentiate products from similar industry offerings. “Everything we do is oriented toward lowering the costs per unit of our customers, be it material or energy expenditure,” said Mr. Dieter.
CEO Mr. Ralf Dieter