To best serve its customers, Mercedes-Benz is present in all regions of Brazil, to provide after-sales services in a consistent fashion wherever the need arises. Mr. Schiemer explained, “Our trucks travel all over the country, up to 2,000 or 3.000 kilometers. If they have a problem, we need our service centers to be available.”

Focus on quality and reliability results  more than 20-year average age for Mercedes-Benz vehicles. These factors are of particular importance for long-range trucks in Brazil, where significant distances must be covered.

“We have a long history of reinventing and improving ourselves,” said Philipp Schiemer, President of Mercedes-Benz Brazil and CEO of Daimler Latin America. “We offer products in all automotive segments and are known globally for quality, security, reliability, and comfort.” 

Indeed, in 2014 Mercedes-Benz has launched 40 innovations for its truck products. “We are always working on our customer satisfaction index,” said Mr. Schiemer. “We are continually updating our products and working to be a leader in the automotive segment.” 

Constant innovation is a key value for Daimler, which created Hydraulic Breaks, Antilock Breaks, and the Electronic Stability Program, among many other inventions. The revolutionary Autonomous Drive and Active Safety systems already used in Daimler passenger cars, in the future could  be available for trucks in the Brazilian market as well.

Mercedes has immediate plans for further expansion in Brazil. Mr. Schiemer said, “We are investing 500 million Reals in our new passenger car plants which will begin producing cars by the end of 2015-2016. We also have a strong  investment program (2.5 billions reais)  for commercial vehicles between 2010- 2015, where we are modernizing our plants and investing in new products.”

“Daimler has always reinvented itself throughout its long history,” Mr. Schiemer concluded. “This is how we are leading in nearly all our industry segments.”