Bringing innovative technology to the Brazilian market, SAP has developed HANA, a groundbreaking in-memory technology that combines database, data processing, and application platform capabilities to help businesses run in real time and derive greater business value. 

SAP’s cloud technology has penetrated the Brazilian market. “It is important for Brazilian customers to know we have a dedicated cloud business investment plan for Latin America,” explained Mr. Mucic. Recognizing that more than 80 percent of its customers worldwide are small and medium-sized enterprises, SAP has ensured that its newest technologies are made accessible to smaller businesses. In Brazil, small and medium-sized enterprises make up 50 percent of total customers.

With an R&D facility on the campus of the University of Unisinos, SAP‘s official partner in Porto Alegre, SAP is in the process of increasing its R&D capacity in Brazil. The facility currently houses 600 employees, many from the university, and is extensively hiring in order to bring that total closer to 1,000 employees.

SAP operates in Brazil with a local view. Stressed Mr. Mucic, “We consciously strive to ensure that we are closely embedded with customers and with the political environment in different countries. We want to be viewed as a global player, but with strong local roots as well.”