“From the beginning in Brazil, we were in for the long term. We found a local need for our product portfolio,” said NORMA CEO Werner Deggim. “That’s what drives our business and will continue to do so in the future. We’re going to fill the plant, generating new business with local content and global customers.”

Megatrends further drive NORMA’s business model. Global warming is necessitating emissions reductions and growing resource scarcity demands careful usage and development, particularly in energy and water management. NORMA’s state-of-the-art facilities support 80 development and process engineers worldwide in fostering new products and conducting life cycle tests for connecting components that also help to reduce emissions and protect the environment.

NORMA products are ‘mission critical’ and quality is essential when failure of even a small component will compromise the entire system. Highlighting the importance of this across multiple-channels Mr. Deggim added, “Once we develop solutions for one industry, we can apply those strategies across other applications and regions.”

This philosophy is also demonstrated in the NORMA Group’s culture of corporate responsibility.  The company has applied its knowledge to provide infrastructure services through the development program NORMA Clean Water in India. In partnership with the non-profit organization, Plan International, the company supplies local communities in the Pune area, including 50 schools, with the required infrastructure, water supply, sanitation and hygiene trainings.

Engagement with local market needs and emerging global trends will continue to drive NORMA’s market consolidation, geographic expansion, and the critical innovation of new products. Mr. Deggim concluded, “We provide the technology now that our end customers will need tomorrow.”