The company is also helping Brazil position itself for the future with The Energy Management Project (REGER). The project provides smart technology to the newly interconnected Brazilian power grid, uniting the nation under a single, reliable system.

With Brazil focused on cost-effective solutions, Siemens contributes by providing efficiency. Mr. Hoffmann explained, “We can improve efficiency levels for energy products. In transmission we can avoid losses. In terms of mobility, we can bring in fast, more efficient trains. On account of such improved efficiency solutions, we believe Siemens has an important role in the Brazilian market.”

Mr. Hoffmann points out that Siemens is presently building a combine-cycle power plant, which will be very important in bringing reliable energy for the region close to Manaus, a key to stabilizing the area.

Siemens also played an important role in supporting Brazil in getting prepared to host the 2014 FIFA World Cup Games. Building technologies for some of the stadium venues, such as Mane Garrincha. Siemens also took part in the expansion of the airport’s power supply.

From past experience, Siemens is now focused on the future. “The vision 2020 is that we want to grow more in the electrification, automation, and digitalization of business,” stated Mr. Hoffmann. “Brazil will play a key role in South America for us, as well as for our customers.”

For Siemens in Brazil, it is not just about the business model. “We have a very strong base of expertise and people who know the process of each industry and the customers to support it,” explained Mr. Hoffmann. “We are not only taking part as an important technological partner, but we are also focused on our social and environmental responsibilities.”